Professional Podcasting
“A podcast, how hard could it be?” Like anything, it looks simple when it is done well. For a podcast to be effective you need to have experts, a host than can draw them out in a conversational manner, and have excellent audio to properly reflect your organization’s brand.
Stephen Ludwig started his career in radio and television and knows how to bring out the best of your subject matter experts and help make their information accessible to a wide audience in a fun and engaging manner. Stephen partners with Magelssen Media, a team with more than 25 years experience in delivering high quality production in digital media. See examples below.
Regent’s Roundtable
Only 15% of people that serve on college and university boards have a background in higher education.
This podcast is designed to help college and university trustees and regents with the complex issues facing higher education.
Ski Patrol Radio | National Ski Patrol
The National Ski Patrol has more than 31,000 members scattered across the U.S., Canada, Europe, and Asia. A podcast was a natural extension of their communications program.
We work closely with their communications team and interview members on pressing topics for ski patrollers and the ski industry.
Inflection Points | Jacobs
Jacobs is a global engineering firm with 80,000 employees around the world. As podcasting is an inexpensive and highly effective way to share the company’s vast expertise, they contacted us to help with the process.
We provided a turn key solution including a host, audio engineering, music creation, and editing, to ensure the podcast met the same exacting quality demands as their engineering projects.
An office or quiet conference room is all you need, we provide everything else.
What Turns You On? | COGA
As part of its mission to serve its member organizations, the Colorado Oil and Gas Association (COGA) knew podcasting was a great way to reach people interested in learning more about the oil and gas industry.
We provided a complete solution of producing, writing, hosting, recording, and post production.
The series proved popular among oil and gas insiders as well as those outside the industry.
Clients often find it easy to record a number of episodes over a few days when a lot of their team or clients are in one place, like a conference or annual meeting. Recording can even be done at a convention center booth.
Essay Americana | Stephen Ludwig
This Stephen’s personal podcast. It’s where he experiments with writing, production, and delivery.
You’ll notice that the delivery and the sound design for these podcasts are very different from those where there is an interview with a subject matter expert.
Each podcast is customized to meet the specific needs of an organization and its audience.